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case studies

Case Studies

The Pelican Group is constantly searching for the hottest new games and trends in order to improve our offering and our client's revenues.

TGI Friday's

TGI Friday's

After meeting with TGI Friday's and learning their desire to spur their bar business as well as find additional revenue opportunities, we found a solution that utilizes a TouchTunes interactive digital jukebox as well as a Merit countertop game.

The countertop video game not only generates significant revenue but also increases retained time from their customers. They stay longer, drink more and return more often. The Jukebox not only gives their locations a wonderful background music source, that has over 1500 hundred songs, it also allows for the selection of over 40000 paid songs to be selected which was tailored to the needs of TGI Friday's and their customers.

National Jukebox Roll Out

National Jukebox Roll Out

We determined that several of the smaller markets did not support the level of usage necessary to warrant a high end video jukebox. We did, however, want to ensure for a consistent level of uniformity throughout all locations.

So we went to work with Touch Tunes to figure out a solution. We looked at various solutions and programs but nothing fit until we thought of a brand new idea for equipment manufacturers. We suggested revenue sharing with Touch Tunes.

Touch Tunes cooperated and was able to enter into a revenue sharing program that allowed for a digital jukebox in every store. Touch Tunes was able to average their revenue across all the markets so that the smaller less productive markets did not stand out as much.

The overall result was a profitable venture for the local operators, increased volume for the manufacturer and a solid solution for the chain that allowed every location to have a state of the art digital jukebox.

Your guest will be so much happier with innovative solutions that improve their visit that they will stay longer, purchase additional food & beverage and come back more often. Improving the overall vend management solution leads to a more conducive work environment which can lead to increased productivity and improved retention of employees.

AMF

AMF Bowling Centers - Increased Revenue Will be Music to Your Ears!!

As part of a custom solution, The Pelican Group developed a Music Advisory Boards that includes a representative from Touch Tunes, your organization (local or corporate) and representatives from The Pelican Group to develop a digital music program that is right for you.

The board pulls National analytics from The Pelican Group SWOOP Analytic Software to determine what works based on the demographic and the clientele.

We also draw from experience with National clients such as AMF Bowling Centers to develop a MUSICAL PARTITION system for the various markets. The partition provides the ability to choose from regional databases to develop up to four (4) partitions in your database. The partitions are programmed for different times of the day and week.
You might want to have golden oldies for your senior crowd during the afternoons and shift into a teenage friendly set for your 3:00pm to 5:00pm.

Loan Boxer

The Loan Boxer

When the Loan Boxer free standing boxing game hit the market Pelican noticed the revenues of small tavern who had installed the game skyrocket. After learning how well the machine was being received The Pelican Group suggested placing the game in several other locations around the country where similar increased revenues were documented. The success of the game was brought to the attention of our entire network of clients which allowed all of them to reap the benefit from the success of the new game. The Pelican Group National Network and dedication to maximizing our client offering allows us to help our clients increase sales.

clients

Clients:

TGI Friday's

TGI Friday's

324 corporate locations and 300 franchise locations (proposed) containing TouchTunes digital jukeboxes and Merit Aurora countertop games. TGI Friday's will benefit from TouchTunes experience in creating a background music playlist unique to the Friday's customer. Friday's is excited about improving the customer experience in their restaurants with music as well as game entertainment.
Costco Wholesale

Costco Wholesale

400 locations and more than 1500 vending machines, The Pelican Group has successfully managed Costco's vending machines nationwide for the past 11 years. While under The Pelican Group's management, Costco has increased their revenue and broadened their offerings from soda beverages to an entire array of products, including bottled water, non-carbonated beverages and energy drinks.
Greyhound Lines

Greyhound Lines

175 bus terminals, 1,250 video games and 1,250 vending machines The Pelican Group has managed Greyhound Lines' amusement and vending business for past 15 years, and has doubled annual commissions on vending and amusements for the company.
 AMF Bowling Centers

AMF Bowling Centers

362 Bowling Centers, 11 districts of AMF throughout the U.S., 9,000 games, vending, bulk, cranes, merchandisers. "Pelican has proven to be a valuable partner for AMF. Their ability to be a single-source for our amusement and vending needs had a positive impact on our operating cash flow." Says Joe Scarnaty - AMF Bowling Centers, VP/Food & Beverage & Purchasing.
 San Jose Airport

San Jose International Airport, City of San Jose

150 Public Pay Phones located throughout the City with the majority of business in the ever growing airport. San Jose has been a great partner and continues to grow with more and more International and domestic flights everyday.
San Francisco International Airport

San Francisco International Airport

377 Public Pay Phones, 45 Internet Terminals, 50 Pre-Paid Card Machines, Taking over for the failing AT&T, Pelican was able to increase revenue in a declining pay telephone sector which is unheard of in today's economy. San Francisco International Airport is the leader in the airport industry in many studies and has a staff that is dynamic and exciting to work with to grow revenue opportunities. Clearly working with a leader in the Airport world has been a benefit as The Pelican Group is poised to grow with many other airports that have inspected the quality and functionality of the public communications at SFO.
AmericInn

AmericInn

Over 152 locations in 21 states offering a full suite of amusement, snacks and beverage vending. The Pelican Group worked closely with AmericInn and Coca Cola to transition from national account status to local management in order to increase the offering and value add to the customer.
WorldMark and TrendWest Resorts, By Wyndam

WorldMark and TrendWest Resorts, By Wyndam

60 properties, owned by Wyndam Resorts, 500 games and vending machines. Working with a timeshare, you learn that the owners want the best when they use their valuable time. When the highest quality amusement and refreshments are required, customers are happy to have The Pelican Group as a partner.